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Creating an effective sales process in 5 steps!

What is an effective sales process I hear you ask? Why does it have to be complicated and long winded? Well, it doesn't! Here at Keane Leads we believe it is as simple as sticking to the five steps we have outlined below!
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What is GDPR? 

What is GDPR? The GDPR (General Data Protection Regulation) is a new EU Regulation which will replace the 1995 EU Data Protection Directive (DPD) to enhance the protection of the personal data of EU citizens and increase the obligations on organisations who collect or process personal data. It will come into force on 25th May 2018. The regulation builds on many of the 1995 Directive’s requirements for data privacy and security, but includes several new provisions to bolster the rights of data subjects and add harsher penalties for violations. The full text of the GDPR can be found here.
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What is CTR? And Why it's Important

What is CTR? And why it's important What is the CTR definition: CTR stands for Click-through rate, this is a digital marketing metric/goal that measures ratio, the total nnumber of impressions to clicks in search and display advertising, email marketing, and other online channnels. CTR is a way of measuring the effectiveness of Ad, meta data (titles & descriptions), and email subject lines.   How do I calculate CTR? Calculating CTR is to divide total impressions by total clicks. For example, if an advertisement for Michael Kors Watches gets 20 clicks and 4,000 impressions, the CTR is 0.5 percent. 4000 _____ = 0.5% 20 CTR across multiple marketing channels It varies across different channels, a high CTR, click-through-rate, indicates relevant and engaging content. CTR is usually dependent on some type of "Grabber" text. Marketers constantly work to optimise ads and other grabber texts so that they entice readers to click through and learn more. Effective grabbers that increases click-through-rate can significantly impact a business' bottom line by driving more qualified web traffic. Paid Media Google AdWords and BingAds, every paid advertisement and keyword has a unique & trackable CTR. Click-through rate is an important determinant of quality score, which impacts ad position and cost-per-click. Search engines strive to deliver the best results for their users, and quality score measures whether users find ads to be useful and relevant to their query. For paid search marketers, CTR is one of the best ways to gauge which keywords and advertisements are most appealing to consumers. Insights can be drawn from high-performing ads: for example, an online clothing store with a high-performing ad that mentions fabric type could try that tactic in other campaigns. Email Marketing Ecommerce email campaigns usually include tracked links to the store's website. CTR helps email marketers evaluate the effectiveness of an email copy. While open rate describes how users respond to a subject line, click-through-rate only relates to readers who have already opened the email. A high-performing email successfully encourages readers to click an embedded link to the website. SEO Organic click-through-rate is influenced in large part by ranking. A 2014 study found that over 30% of natural search clicks went to the highest-ranking result, with strong drop-off after every result. However, that doesn't mean that search marketers cannot influence organic CTR. A page's title, description and URL with relevant keywords and enticing copy can entice users to click and learn more.
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Building a B2B Website

Building a B2B Website
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The Art of a Sales Pitch

The Art of a Sales Pitch Without really thinking, a statement which is said so casually, and without much thought behind it, fluidly rolls off our tongues. We leave a new client meeting or a first pitch and just throw it out there as a final goodbye. It's the full stop at the end of a sentence. 
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Sales Pipelines: A Guide for Managing your Sales Pipelines

The key to bringing in more revenue is having more control and visibility on what you have in your sales pipeline. But what are sales pipelines, why do they matter and why is it so key to sales success? In this guide, you'll learn everything you need about sales pipeline management.
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How to Increase Brand Awareness Online

How to Increase Brand Awareness Online In order to increase brand awareness substantially in our increasingly digital culture, you need to account for online marketing.
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Sales reps- The best marketers in your business

The mantra for every marketing company is simply “know your target market”- A concept that is learned on the first day of the job by every single employee in a marketing company. Why is this you wonder? Easy- Its because knowing your target market is absolutely crucial to getting leads and converting said leads into returning customers. One of the first things you will learn will be to find your classic buyer persona. While it is a good start to focus your  marketing efforts, doing this doesn’t actually tell you why someone buys a product. A lot of companies sell to a number of different buyers personas and each for varying different reasons. To make matters worse, most companies sell to multiple buyers personas. And each one buys for vastly different reasons. You will find that a lot of marketers will want to get straight to the point and go right into A/B testing numerous audiences at the same time for a higher return. The people who know your target market inside out are the guys who are on the front line: the sales reps. They will know details like what annoys your customers, what can resolve these annoyances and eventually turning them into real paying customers. The reason they know these details are because they spend their hours, touching base with, talking to, nurturing, experimenting and sometimes failing, these leads on a daily basis.
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3 Marketing Challenges And How To Solve Them

3 Marketing Challenges And How To Solve Them Technology is quickly changing the world around us and our markets, our buyers, etc.  and this advancement brings a new range of challenges for today's marketing professionals. Even when you have perfected your stratetgy and tested it that it works, innovation and competition can cause a shift in your success. These business challenges may be small hurdles or large obstacles, but a marketer can overcome these challenges and find even greater success.
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Finding Marketing Motivation

Finding Marketing Motivation Taking the time to consider why you do what you do, asking yourself what are your drivers is a great exercise. Do you go out every day simply to earn your daily pay, to pay bills, or do you do what you do for just the sake of doing it, deriving satisfaction from the tasks as much as the result, what is your marketing motivation?
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