What is CTR? And why it's important What is the CTR definition: CTR stands for Click-through rate, this is a digital marketing metric/goal that measures ratio, the total nnumber of impressions to clicks in search and display advertising, email marketing, and other online channnels. CTR is a way of measuring the effectiveness of Ad, meta data (titles & descriptions), and email subject lines. How do I calculate CTR? Calculating CTR is to divide total impressions by total clicks. For example, if an advertisement for Michael Kors Watches gets 20 clicks and 4,000 impressions, the CTR is 0.5 percent. 4000 _____ = 0.5% 20 CTR across multiple marketing channels It varies across different channels, a high CTR, click-through-rate, indicates relevant and engaging content. CTR is usually dependent on some type of "Grabber" text. Marketers constantly work to optimise ads and other grabber texts so that they entice readers to click through and learn more. Effective grabbers that increases click-through-rate can significantly impact a business' bottom line by driving more qualified web traffic. Paid Media Google AdWords and BingAds, every paid advertisement and keyword has a unique & trackable CTR. Click-through rate is an important determinant of quality score, which impacts ad position and cost-per-click. Search engines strive to deliver the best results for their users, and quality score measures whether users find ads to be useful and relevant to their query. For paid search marketers, CTR is one of the best ways to gauge which keywords and advertisements are most appealing to consumers. Insights can be drawn from high-performing ads: for example, an online clothing store with a high-performing ad that mentions fabric type could try that tactic in other campaigns. Email Marketing Ecommerce email campaigns usually include tracked links to the store's website. CTR helps email marketers evaluate the effectiveness of an email copy. While open rate describes how users respond to a subject line, click-through-rate only relates to readers who have already opened the email. A high-performing email successfully encourages readers to click an embedded link to the website. SEO Organic click-through-rate is influenced in large part by ranking. A 2014 study found that over 30% of natural search clicks went to the highest-ranking result, with strong drop-off after every result. However, that doesn't mean that search marketers cannot influence organic CTR. A page's title, description and URL with relevant keywords and enticing copy can entice users to click and learn more.